Growth marketing managers are tasked with developing strategies to boost engagement and drive business growth across channels. As algorithms and customer behaviors evolve rapidly, these professionals require a best-in-class toolkit to continuously test and optimize initiatives. Let find out leading growth tools poised to empower managers in 2024 and beyond.
Most Useful Growth Marketing Tools 2024
1. Zapier – Best Workflow Automation Tools
Zapier is a powerful automation tool that allows users to connect different web applications together and automate workflows between them. Known as “Zaps”, these automated workflows can perform tasks like copying new contacts from a form into a CRM, posting Tweets to social media when a blog is published, or uploading files to a cloud storage service.
Pros:
- User-friendly interface makes complex automations easy to set up without coding
- Supports over 3,000 different apps including Google Sheets, Dropbox, Mailchimp, Slack and many others
- Powerful triggers allow Zaps to run on a schedule, when a file is uploaded, or based on events in other apps
- Zaps can include conditional logic, filters and transforms to manipulate data between apps
- Intuitive visual editor provides a drag-and-drop experience for building workflows
- Free tier allows for up to 100 tasks per month on up to 5 connected apps
Cons:
- More advanced features like custom code require paid plans
- Limited triggers and actions available for some less popular third-party apps
- No native mobile apps so Zaps must be managed through the web interface
- Complex multi-step Zaps can be difficult to debug if errors occur
Prices:
Zapier offers three paid tiers after the free tier limit is reached:
- Free Plan – $0/month for up to 100 tasks
- Starter Plan – $19.99/month for up to 750 tasks
- Professional Plan – $49/month for up to 2000 tasks
- Team Plan – $69/month for up to 2000 tasks
- Enterprise Plan – Custom pricing for unlimited usage
G2 Reviews:
Zapier has a 4.5/5 star rating on G2 Crowd based on over 1,200 reviews highlighting its ease of use, wide app integrations and ability to save significant time by automating workflows.
2. LogRocket – Best To Find Bugs and Understand User Behaviour
LogRocket is a frontend monitoring solution that provides developers with insight into user sessions on their websites and applications. It automatically captures logs, errors and performance data in real-time to help debug issues and optimize user experience.
Pros:
- User-friendly session replays showcase exactly what users did before errors or crashes
- Heatmaps and clickmaps visualize where users click, tap and scroll
- Errors are caught client-side before being reported to crash reporting tools
- Logs, metadata and DOM changes are captured for troubleshooting
- Filtering and search helps narrow down specific user behavior
- Integrates with GitHub, Jira and Slack for collaboration
Cons:
- More advanced features require paid plans
- Session replays may be difficult to analyze for very large and complex apps
- Additional server-side logging is needed to capture full workflow data
- Learning curve for leveraging all of LogRocket’s debugging capabilities
Prices:
- Free Plan allows 1,000 sessions/month for single user teams
- Team Plan is $69/month for 10,000 sessions
- Professional Plan is $295/month for 10,000 sessions and additional features
- Enterprise Pricing available for very large teams and custom requirements
G2 Reviews:
LogRocket has an impressive 4.6 star rating on G2 based on over 1200 reviews.
3. OptinMonster – Best Conversion Optimization Tool
OptinMonster is a leading popup and optin form builder that helps websites increase conversions through engaging creative content and calls-to-action. It offers a wide selection of beautifully designed optin templates that can be easily customized without coding.
Pros:
- Intuitive drag-and-drop builder for creating optins in minutes
- Large template library including popups, slides, notifications
- A/B testing and custom triggers optimize individual optins
- Integrates with email marketing platforms and CRMs
- Analytics track campaign performance and ROI
- Support for mobile breakpoints and responsive design
Cons:
- Advanced features like API access require paid plans
- Limited customization options for certain free templates
- Popups could potentially frustrate users if overused
- Additional tagging may be needed for tracking custom goals
Prices:
- Basic Plan starts at $9/month for 1 active site
- Plus Plan is $19/month for 10K pageviews and 2 sites
- Pro Plan is $29/month for 25K pageviews and 3 sites
- Growth Plan $49/month for 100K pageviews and 5 sites
G2 Reviews:
OptinMonster has a 4.5 star rating on G2 based on over 500 reviews. Users praise its large library of professionally designed templates and easy drag-and-drop editor.
4. Upgrow – Best Marketing Automation Tool
Upgrow is a next-generation marketing operations platform that brings together disparate tools, teams, and data to help brands deliver world-class customer experiences.
Pros:
- Centralizes customer data from all sources (CRM, CMS, e-commerce etc) in one place
- Powerful segmentation and profiling capabilities
- Visual journey builder to map the full end-to-end customer experience
- AI recommendation engine suggests optimization opportunities
- Advanced testing and reporting tools for evaluating initiatives
- Open API integrates seamlessly with most major marketing apps
- Dedicated customer success team provides implementation guidance
Cons:
- Steeper learning curve than generalized marketing automation tools
- Some features require professional services for full utilization
- Limited custom object and field configurations without developer involvement
- Not as robust for analytics/reporting as best-of-breed solutions
Prices:
- Essentials plan starts at $29/month for up to 50,000 contacts
- Advance plan is $79/month for 200,000 contacts and additional features
- Agency pricing is $299/month for teams over 200,000 contacts
G2 Reviews:
Upgrow has an impressive 4.6 star rating on G2 based on 15 reviews. Customers appreciated the unified customer view, robust segmentation and journey building capabilities.
5. UseProof – Best Content Optimization Tool
UseProof is a powerful all-in-one content writing and optimization platform that helps businesses create, distribute and optimize content at scale.
Pros:
- Machine learning aids in content ideation, researching keywords and topics
- Visual workflow editor builds personalized campaigns and sequences
- Native AI writing assistant speeds up draft creation
- Tracks content performance across multiple channels and platforms
- Advanced analytics provide optimization recommendations
- Integrations with CMS, social and CRM platforms for distribution
- Collaborative editor allows team-based content production
Cons:
- Learning curve to fully leverage AI capabilities
- Limited content formats (text-based versus visual, video etc.)
- Connecting multiple data sources requires technical integrations
- Large scale content volumes needs an enterprise plan
Prices:
- Pro Plan starts at $79/month for 10k Unique Visitors
- Business Plan starts at $129/month for 50k Unique Visitors
- Premium Plan starts at $199/month for 100k Unique Visitors
- Platinum Plan starts at $299/month for 300k Unique Visitors
- Enterprise pricing custom-configured for large teams
G2 Reviews:
According to its 4.4 star rating on G2 from over 36 reviews, customers value Proof for streamlining content production workflows and providing measurable performance metrics. AI technology helps scale output without compromising quality.
6. Hunter.io – Best Lead Generation Tool
Hunter.io is a leading account-based sales and marketing platform that helps professionals discover and connect with the right contacts within targeted accounts.
Pros:
- Powerful domain and email search tools find valuable contact data
- Visual workflow editor allows easy set up and tracking of outreach campaigns
- Integrations with CRM, email and calendar apps streamline account engagement
- Data enrichment features like social profiles boost profile completeness
- Advanced analytics provide insights to optimize strategies and measure ROI
- Browser extensions surface opportunities from websites in real-time
- Data sourcing and APIs comply with global privacy regulations
Cons:
- Premium paid plans required for bulk searches or larger teams
- Limited free functionality compared to more full-featured CRMs
- Some advanced automation features could be more robust
- Learning curve for power users looking to customize workflows
Prices:
- Hunter Free Plan starts at $0/month for 25 searches
- Hunter Starter Plan starts at $34/month for 500 searches
- Hunter Growth Plan is $104/month for 5000 searches
- Hunter Business Plan is $349/month for 50K searches
- Enterprise pricing customized for large enterprises
G2 Reviews:
On G2, Hunter maintains a strong 4.4 star rating based on over 519 reviews.
Other Notable Growth Marketing Tools
Google Analytics
Now in its third decade, Google Analytics remains the foundation for audience insights. Its latest updates enhance the power of its classic reports with Data Studio’s visualizations. Growth managers can leverage Data Studio to build custom dashboard widgets integrating metrics. New features like the attribution model compare top and first click data. Enhanced Ecommerce identifies upsell opportunities and tracks multi-step purchases. With these upgrades, Google Analytics maintains its status as essential for evaluating campaigns and channels.
Google Ads
Google continues fortifying its search and display advertising capabilities. New campaign types segment Local opportunities while smart shopping campaigns connect product listings and promotions. Location extensions boost physical store visits. Expanded audience insights provide in-depth demographic and affinity profiles for targeting. Performance planners offer spend projections to help optimize budgets. These helpful new features ensure Google Ads remains a cornerstone platform for scaling growth initiatives in 2023 and beyond.
Facebook Ads
Facebook cements its lead with powerful audience tools. Expanded custom intent segments like website traffic and video views enrich ad targeting. Automated optimizing for even cross-channel objectives streamlines setup. Conversions API simplifies event tracking. New objective options like reach and app install drive optimized campaigns on desktop, mobile and Oculus. Creative best practices evolve with formats like Collection ads. Continuous platform upgrades keep Facebook indispensable for engaging customers wherever they connect.
Google Signal
A new addition to Google’s toolkit, Signal focuses on Search experience. It identifies technical SEO issues slowing page speeds or impacting mobile-friendliness. Insights into secure protocols and backlink profiles uncover optimization areas. Integration with Chrome’s DevTools Console provides debugging capabilities. Signal data enriches reporting with site health indicators in Google Search Console and Google Analytics. For growth managers aiming to strengthen organic visibility, Signal brings technical expertise within reach.
TikTok Ads
As TikTok surpasses 1 billion active users, its advertising solutions gain adoption. Leveraging trending hashtags and sounds connects campaigns to viral cultural moments. Custom creative formats like links-in-bio and profile takeovers produce memorable experiences aligned with the lightweight platform experience. Bidding and in-feed placements provide scale. Location offerings surface local inventory. Audience targeting accuracy improves with first-party data. TikTok solidifies as a must-have channel for reaching Gen Z and younger demographics.
YouTube Discovery Ads
Though trueView remains, new formats expand opportunities on YouTube. Discovery ads populate suggestion feeds based on viewer profiles, taking viewers deeper into the content catalog. Mid-roll placements keep engaged eyeballs on longer videos. Opt-in contextual targetings leverage metadata beyond just keywords. Performance insights distinguish in-target from accidental views. Automatic bidding optimizes to viewer engagement goals. These evolutions strengthen YouTube’s prospecting abilities through interest-based audiences.
Hubspot
Hubspot maintains its status powering integrated campaigns, CRM and sales functions. New sales acceleration features streamline deal management for closing pipelines faster. Enhanced calendar invites, call tracking metrics boost efficiency. Improved data models and dashboard widgets across sales and marketing hubs deliver useful insights at a glance.API integrations unite Hubspot data with other platforms. Extensions like Mailchimp and Customer.io for email and messaging extend its reach. Hubspot remains a cornerstone for growth-focused companies desiring one ecosystem.
Conversions.com
Tag management leader Conversions grows with evolving needs. JavaScript error monitoring identifies issues impacting experience. Inline gating options surface critical content. CSS bundling and JavaScript minification optimize loads without sacrificing capabilities. Rule-based location and device filters segment traffic for targeted content. Custom variable implementations pass unique values to other platforms. Robust APIs facilitate two-way integrations. Conversions continues meeting measurement complexities with user-friendly solutions ensuring optimal performance.
Cloudflare
Cloudflare’s global network fortifies reliability, security and speeds powering growth initiatives. Page Rules deliver flexible caching configurations and analytics rules. Railgun acceleration optimizes asset delivery from regions. Managed DNS configuration prevents downtime from errors. In 2023, AI-driven bot detection blocks malicious traffic while preserving crawl budget. Automatic minification and priority suggestions modernize hosting. Cloudflare stays ahead supporting evolving digital properties anywhere in the world.
Braze (formerly Appboy)
Braze brings its expertise to mobile with comprehensive messenger marketing and in-app capabilities. Journey builder taps event-based triggers to deliver personalized, timely experiences. Content blocks dynamically insert transactional, promotional messaging. Native SDK implementations facilitate purchase pathways. A/B framework applies science to identify high-impact campaigns. Analytics quantify activities, purchases attributed to touchpoints.Braze maintains focus innovating to meet customers wherever their journey takes place.
Conclusion
Armed with these essential tools, growth marketing managers gain tremendous power to analyze user behaviors, launch optimized campaigns and enhance customer experiences – pillars of sustainable revenue growth. As demands evolve, these platforms will continue adapting their solutions delivering valuable insights across channels through 2024 and beyond.
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